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Our Approach
Innovation is a key driver for our profitable growth

One of our key business objectives is to provide profitable growth for all our stakeholders. Innovation is key to this growth.

Consumer needs and technologies are what drive innovation within Strix and the New Product Development Process ensures consumer needs are satisfied using the most relevant technologies.

Our innovation process works on the premise that ‘The best way to have a good idea is to have lots of ideas’. Through this, we can simultaneously generate ideas and capture the voice of the consumer before focussing our attention on the most relevant idea to meet that particular consumer need.

Strix leads the market in launching innovation for the consumer and protecting it with IPR. We have registered in the region of 475 patents across the world.

We welcome ideas from all sources, both internal and external, and could work with you to bring your idea to market, should it meet a particular consumer need. If you have an idea connected to the fields of water heating or purification, we’d like to hear from you.

If this sounds interesting, why not click here to find out more …

To browse our latest innovations please click here.

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